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Brokerme
Brokerme founder Michael S Mellouk needed a visual identity for his new project. As a cutting-edge platform that connects freelancers and agencies worldwide, Brokerme required a logo and identity that could effectively convey the technology-driven nature of the platform while maintaining a sense of human connection.
A Simple Process
Challenge & Goals: Aligning vision and objectives
Mauricio and Dani worked closely to align their vision and objectives for Brokerme. Their goal was to create a unique and cohesive brand identity that effectively conveyed the platform's purpose.
Reference Gathering: Researching Imagery and Industry-Specific Inspiration
Immersed in industry-specific imagery and inspiration, the team diligently gathered valuable references to inform their creative process.
Branding & Identity: Creating a unique image
Each element was crafted to reflect an innovative nature and the role of connecting talent and opportunities. The result is a visually striking logo and identity that leaves a lasting impression.
Website Development: Building an engaging online presence
A visually cohesive website was created for Brokerme, incorporating the platform's unique visual identity.
The Concept
The challenge of visually representing the process of talent discovery and job connection in a technological way led us to combine various elements. The result captures the essence of this dynamic interaction.
Looking For Inspiration
In a collaborative effort, Dani and Mauricio joined forces to translate ideas and separate references into a unique visual identity for Brokerme. Combining their distinct perspectives, they meticulously crafted a visually stunning design that captured the essence of Brokerme's vision. This partnership ensured that Brokerme stood out as an innovative platform in the industry.
Combining Elements
Classic references to search, connection, and technology were thoughtfully put together, to create a visual identity that embodies these key elements.
Combining Everything
Incorporating the concepts of looking, searching, and connection, we seamlessly combined these elements into a unified idea of a hub, a place where talent can be found and connections can be made.
Evolving The Idea
We've experimented with various visual elements to refine the design, bringing it closer to its final form while ensuring that it effectively conveyed the core idea behind Brokerme
A Classic And Warm Palette
Drawing inspiration from the concept of a prism, we carefully selected a color palette that embodies the idea of a range of capabilities, diversity, and openness to possibilities.
Deep indigo serves as the primary color, conveying a sense of professionalism, while the complementary colors add a touch of vibrancy, creating a harmonious and engaging palette.
The individual elements that compose the symbol can also be used independently, allowing for the creation of a cohesive visual identity across various applications.
Now, The Final Product
• HUMAN CONNECTION • TECHNOLOGY-DRIVEN • INNOVATIVE • GLOBAL • ADAPTABLE • NETWORK • VERSATILE • CREATIVE • SMART •
Built To Last
The final logo for Brokerme embodies the platform's commitment to continuous innovation and limitless growth.
Brokerme Goes Online
​Crafting a dynamic website for BrokerMe, revolutionizing connections in a fast-paced world.
It Starts With Brand Identity
Branding is the foundation that sets the stage for Brokerme's success, encompassing every aspect of the business to create a cohesive and exceptional customer experience.
With your help, we created a beautiful and functional website that attracted many visitors and helped expand our brand. We also created a personalized visual identity for our company that reflects our values and objectives in a unique way.
Michael S Mellouk - Founder and CEO
