206-664-1055
Home to Auto
HomeToAuto is a company committed to redefining mobility with their flagship product, the Universe Cart. DaoraMinds was tasked with creating a bold brand identity, building a compelling digital presence, and devising a launch strategy that positioned HomeToAuto as an industry disruptor in the mobility and logistics market.
The objectives of rebranding to align with the global market.
Challenge
HomeToAuto needed a brand identity and digital presence that communicated its unique value proposition while establishing trust and credibility in a competitive landscape. With no prior market presence or brand recognition, the challenge was to build authority from the ground up.
Solution
Our approach was to create a cohesive brand narrative and a strong visual identity that resonated with HomeToAuto’s target audience of homeowners, businesses, and individuals with mobility challenges. The project included developing a clean, modern logo, creating an intuitive website, and crafting a content strategy that highlighted the unique benefits of the Universe Cart.
Branding & Identity: Creating a unique image
We began by identifying HomeToAuto’s core values—innovation, convenience, and safety. Using these values, we designed a visual identity that reflected modernity and reliability, incorporating a sleek color palette and typography that conveyed trustworthiness and innovation.
Website Development: Building an engaging online presence
The website was designed to clearly communicate the features of the Universe Cart, with a focus on usability and seamless navigation. We ensured the site was responsive, mobile-friendly, and optimized for conversions.
Growth Strategy: Driving customer acquisition and word-of-mouth referrals
To establish HomeToAuto’s digital presence, we developed a content strategy that positioned the brand as an expert in mobility solutions. This included creating educational content, blogs, and video demonstrations that showcased the Universe Cart’s versatility and functionality.
The Challenge
The original Home to Auto logo did not successfully convey a professional image, limiting the business's ability to charge higher rates, attract more clients, and promote growth.
We had to consider how to align the product objectives with the brand goals.
Mobile Experience
We've enhanced the website to ensure a great browsing experience on mobile devices, with a focus on clarity and usability.
before
after
New Website
The original Home to Auto website was functional but lacked a cohesive visual identity, making the user experience feel disjointed. It didn’t fully reflect the brand’s personality or effectively engage visitors. Recognizing this, we focused on improving both usability and the overall aesthetic to better align with Home to Auto's core values.
Through a redesigned layout, improved navigation, and the introduction of a strong visual identity—including a consistent color palette, typography, and custom graphics—the website now presents a polished, professional appearance. This transformation not only elevates the brand’s presence but also creates a seamless and engaging experience for users, leaving a lasting impression.
