I’ve been in branding for a while, and I’ve basically always known it’s more than just making things look good. It’s about strategy and connection. But when I started DaoraMinds a year ago, I realized that knowing branding theory and actually getting clients are two very different things. With insights from people like Chris Do, Seth Godin, and Alex Hormozi, here’s what I’ve learned about attracting high-value clients and growing a business.
1. You Gotta Solve Their Problems
Look, it’s not enough to know your audience. You’ve gotta know what keeps them up at night. What’s stressing them out? Chris Do taught me that no one cares about your service - they care if you can fix their problem. What I’m Doing: I’m trying to dig deeper with clients. Instead of just asking, “What do you need from us?” it's “What’s the biggest problem in your business right now?” It’s about showing them how we solve that problem.
2. Be Real A.F. Vulnerability Wins
Seth Godin hits this every time: vulnerability builds trust. As much as I’d love to seem like I’ve got it all figured out, I don’t. And pretending to be perfect? It’s just exhausting and fake. What I’m Doing: I’m honest about our journey. We’re still growing, still learning, and the right clients actually like that. Being real about where we’re at builds more trust than trying to act like we’re something we’re not.
3. It’s All About the Experience
Alex Hormozi preaches that people pay for the experience, not just the service. When someone works with DaoraMinds, I want them to feel like they’re in good hands, like we get them and are delivering more than just what’s on paper. What I’m Doing: Running a small agency means juggling a lot, and making sure everything runs smoothly is tough. But the goal is to improve the client experience at every step so clients eventually feel, “Damn, that was worth it.” And we’re improving our processes to get closer to that every day.
4. Storytelling Is Everything
Seth Godin taught me that the best brands don’t sell services - they tell stories. People want to connect emotionally. They want to see themselves in the stories you’re telling. No one wants a boring sales pitch. What I’m Doing: I know storytelling is powerful, and it’s something I believe in, but I’ve got a lot to learn. I’m working on figuring out how to use it more in our case studies, social posts, and conversations with clients.
5. Price for the Value, Not the Time
Here’s a wake-up call from Alex Hormozi: People don’t care how long it took you to do something - they care about the value it brings. If you’re solving a big enough problem, they’ll pay for it. You’re not selling hours; you’re selling outcomes. What I’m Doing: We’ve shifted how we frame pricing. It’s not “Here’s how long this will take” - it’s “Here’s how this will change your business.” It’s about highlighting the results they’ll get, not the steps to get there.
Conclusion
So yeah, I’m still learning, but here’s what I know for sure: Branding isn’t about looking pretty - it’s about solving real problems, being honest, and delivering an experience people remember. At DaoraMinds, we’re building a brand that not only stands out but actually connects with the people we want to work with. And if we can do it, so can you.
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