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The Wright Move
We created a rebrand that speaks to trust, compassion, and reliability in senior moving services. The Wright Move aimed to become the go-to solution for families and seniors seeking a seamless, supportive moving experience during major life transitions.
Senior-Centered Positioning with Strategic Redesign
Strategic
The original branding and existing website of The Wright Move didn’t fully reflect the warmth, trust, and specialized care they provide. The logo lacked cohesion and didn’t capture the unique focus on senior moving assistance that sets them apart.
Solution
DaoraMinds worked closely with The Wright Move to craft a new landing page and a digital presence that resonates with seniors and their families. Every detail—from the refreshed logo to the new landing page—was designed to communicate empathy, trust, and expertise in senior moving services.
Branding & Identity: A Warm, Trustworthy Image
The updated logo and color scheme create an immediate sense of warmth and reliability, aligning with The Wright Move’s mission to provide compassionate, high-quality moving support. The bold, friendly design reflects the company’s hands-on approach to senior care.
New Landing Page: A Senior-Focused Experience
The newly created landing page delivers a clear and comforting experience. It highlights the unique needs of senior moves, showcasing The Wright Move’s expertise through easy-to-read service descriptions, engaging client testimonials, and prominent calls-to-action that simplify the booking process
Mobile Optimization
The responsive design ensures seniors and their families can easily navigate the site on any device, making it convenient to access information and connect with The Wright Move, whether at home or on the go.
before
after
A Trusted Redesign for The Wright Move
The Wright Move’s website redesign transformed a cluttered layout into a warm, organized, and accessible experience. A trusting color palette, refined logo, and clearer fonts now highlight their senior moving expertise. Prominent calls-to-action and mobile optimization make it easy for seniors and their families to navigate and book confidently on any device.
Rebrand
The old Wright Move logo didn’t fully capture the company’s focus on senior moving. DaoraMinds redesigned it with a modern, approachable look using a softer color palette and refined iconography. The new logo now clearly conveys trust, care, and expertise, aligning perfectly with the brand's mission to provide compassionate, senior-focused service.​
Designing with Purpose
At DaoraMinds, we crafted a brand that instills confidence and connection for seniors and their families. By enhancing accessibility, trust, and ease of use, we’ve helped The Wright Move become a trusted choice in senior moving services. Ready to elevate your brand? Let’s connect and create a design that speaks to your audience’s needs.
